Making funding

Devoted to making it easier for you to obtain the funding you need to
push your business to the next level!

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Our simple 4 step process

Finding the right financing solution for your business can be a challenging and time-consuming task, potentially leading to significant costs if you make the wrong choice. With numerous financial products, complex terminology, and various lenders in the UK market, it can feel like a task. That’s where we step in – allow our knowledgeable account managers to handle the process for you. Our application process is swift, uncomplicated, and easy to follow, allowing you to focus on your core strengths: managing and expanding your business.

Who we are

SAS Funding was created to specialise in providing tailored funding solutions to ambitious businesses.

The business emerged to address an unmet need in the market for reliable, impartial guidance in the funding space. We assist entrepreneurs in securing appropriate financing, enabling them to expand their businesses.

With the market dominated by brokers pushing financing solutions that rarely suit the needs of the borrower, we take a consultative approach to identify the most suitable funding options in each individual case.

Why choose us?

Think of financing as the turbo boost that propels businesses to new heights of growth and prosperity! Yet, the finance quest often feels like navigating a maze of intricate products, mind-boggling application forms, and a never-ending whirlwind of financial lingo.

We want to offer business owners a funding solution they can be proud of. Because we primarily support clients of our sister business providing accounting and taxation services, we have clients long-term interests at the heart of what we do. We also stand out by partnering with some excellent, well-regarded affiliates.

What makes us different?

We appreciate speed is often critical and will never over complicate matters.

We have clients best interests at the centre of everything we do, at all times.

We stand out by partnering with some excellent and trusted market providers.

Meet our

Funding Experts

Will Sterling ACA


Finlay Everington ACA


John Sterling FCA


Eanna Kelly ACCA CeMAP®


Will Sterling

Managing Director

Will's problem-solving attitude and passion for delivering above expectations ensure that clients receive funding solutions that suit their specific needs. With a highly commercial and innovative approach, Will specialises in advising high-growth technology businesses. As well as supporting businesses with commercial finance, Will has also assisted tech companies in accessing innovation loans and grants backed by the UK government.

Finlay Everington

Operations Director

Finlay's progressive thinking and strong analytical and problem-solving skills are perfectly suited to helping clients identify funding solutions. Having built strong relationships with several high-street lenders, Finlay is able to identify funding needs and match businesses with suitable lending partners.

Eanna Kelly


Eanna is a Chartered Accountant with a banking background, having previously worked for Allied Irish Bank. He specialises in the construction sector, having worked with construction and property development firms for over 10 years. He is highly motivated, focusing on delivering tailored funding solutions to support business strategy & growth.

John Sterling

Finance Director

John is an experienced Finance Director with a wealth of contacts built up in the funding space. He is an FCA, having gained significant experience in the construction sector. John specialises in asset finance and invoice discounting, primarily for businesses within the construction sector.